All of Canada thanks you. As do we!

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes and First Responders a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 GMC or Buick vehicles. All active, reserve and veteran military personnel, and active Canadian First Responders (including spouses) are eligible. Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details

To participate, simply bring proof of either current or past Canadian Forces membership or active Canadian First Responder employment / government issued ID Western GMC. We will be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.

Who is eligible for the Heroes Bonus?

Professional Healthcare Workers:

  • Active Nurses
  • Doctors and
  • Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes.

First Responders personnel who qualify for this program include active:

  • Firefighters
  • Police
  • EMT / paramedics
  • 911 dispatchers
  • Spouses** of any of the above

Canadian Forces personnel who qualify for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses** of any of the above including surviving spouses

Which vehicles are eligible?

See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.

How do I participate in the Heroes Bonus?

Simply bring in your current or former proof of Canadian Forces membership or valid proof of current Canadian First Responder employment / government issued ID.

How many vehicles am I eligible to purchase, finance and/or lease

There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

Can I share my Heroes Bonus?

Yes, you can share your bonus with your spouse.

Can I combine the Heroes Bonus with current retail incentives and other offers?

Yes, in most cases. We can provide you with full details.

Can I order a vehicle through this program, rather than choosing one from our inventory

Yes, absolutely!

Can I use a trade-in with the Heroes Bonus?

Yes. We will be able to provide more information on trade-ins.

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